Task 1: Required Design Critique
Hawaii Honeymoon
As you may know, I am getting married in a little over five
months, and therefore, I have many wedding magazines. While reading about possible honeymoon
locations, I can across this article/ad for a Hawaii honeymoon. I found this page aesthetically pleasing and
decided to break down the design elements I read about in the articles and in White Space Is Not Your Enemy.
1.
Layout –
The layout of this page reminded me of the “works every time layout”
(Golombisky & Hagen, 2010, p. 21-31) but with an extra picture. The visual is at the top of page, where the
reader first looks. This is followed by
a headline, text with columns, and then a tag at the end.
2.
Visuals
– The visuals on this page are beautiful, very enticing, and directly
related to the purpose of the article/ad.
The beautiful beaches and gorgeous waterfalls make me want to book my
honeymoon right away (if only my fiancé wasn’t afraid of getting on a plane).
3.
Audience
– The audience here is engaged couples looking to plan a honeymoon
get-away. This ad attracts its audience particularly
through the smaller picture, a romantic visual of a couple at the Hyatt Regency
Maui Resort and Spa enjoying themselves in paradise.
4.
Headline
– The location of the headline right below the picture and above the text is
good; however, the overlap of the headline and the visual makes reading the
headline a little difficult, especially since the font is white and the
background is at times light.
5.
Fonts
– The fonts were well chosen for this page.
The page designer stuck to one or two normal fonts that are easy to
read. The size of the text is good as
well. The headline is the biggest size
and the other important features of the article are slightly bigger than the
average text, drawing the reader’s eyes to the important features.
6.
Columns
– The text on this page is split into two columns, which makes it not seem
overwhelming for the person reading it.
I must admit, I will often skip over a page with a lot of text when
flipping through a magazine, but a page layout like this makes it much more
inviting.
7.
Colors
– This page is not just plain black and white; it has inviting colors without
being hard to look at. The designer’s
choice of introducing the color orange may be used to evoke happiness and
adventure from the couple as mentioned in Graphic
Design Basics.
8.
White
(Negative) Space – This page has the right amount of white space, not too
much that the page looks empty, but just enough so that the page is not cramped
and is easy to read.
9.
Tags
– At the bottom of the article is a tag for The Knot, the company that made
the magazine, along with their website URL where the reader can obtain more
information about honeymooning to Hawaii.
10.
Busy Backgrounds – To fill some of the
white space, the designer of the page used vertical lines. I do not think this was needed, although I do
not think it takes away from the page either.
Task 2: Before/After
I am an advisor for the National Honor Society at my school. In the fall, the organization collected school supplies for lower income districts. One of the officers created the before flyer, and I redesigned it.
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Before |
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After |
When redesigning this flyer, I tried to use the techniques I read about it White Space Is Not Your Enemy. I used a layout based on the works-every-time layout. I placed the picture at the top to draw attention to the flyer followed by a big headline. I tried to limit the text and place it in columns so that it is not overwhelming the space. In addition, I included more white space and less colors for the text, as to not take away from the colors in the picture.
Task 3: Toy Store Ad
This was by far the hardest task for me to complete. Here are the two 90's Toy Sale ads that I came up with.
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Highly Structured Layout |
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Loosely Assembled Ad
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I modeled these advertisements off of the examples in Design Basics Index. Along with one add being more structured than the other, I tried to incorporate other design elements into the ads. I put borders around the visuals and stuck to text in only two fonts and colors, one for the border and tag and another for the rest of the text. White space was used to separate the different elements in the ad.